Your first question may be, “What is a buyer persona?” Simply, a buyer persona is a fictional customer that you create to better understand the buying patterns of your real customers. A buyer persona represents a real customer based on your customer data and market research. Further detail allows you to create the most accurate representation possible. A buyer persona forces you to keep your customers in mind throughout your design and development process. Also, it helps you to align content and external communication in your organization. We teach you at length how to create a buyer persona that will attract high quality leads to your website. Get more promising leads by learning how to make a buyer persona. Connect with the right person, deliver the most value, and close more leads. Download our How To: Buyer PersonasGuide to find out more about the following topics.
Model each ideal customer through market research and real data.
Detail customer challenges and identify your company’s solutions.
Utilize your buyer personas to attract the most valuable visitors to your business.