If you kept up with our Business Website Design tutorial this is the final step of the website design process. It’s now time to keep up with the maintanance and content. Creating a timeline for scheduled postings, maintenance and updates is great to keep your website ahead of your competition. As said in the Inbound Methodology blog, collecting emails is a crucial piece of your online marketing. Organize your contacts in lists, and separate them out. This will help you prepare and send out email blasts by knowing where everyone is at in the Buyer’s Journey.
Make sure to check on your site biweekly, and update your website metrics. Keep in touch with your marketing team to make sure you’re on the right path and reaching your goals. Always update your SMART goals, and re-evaluate your goals as necessary. If you have more questions, feel free to get a free marketing review and we can help!
Be sure to set SMART goals for your website and marketing efforts. Your goals must be Specific, Measurable, Attainable, Realistic and Time-bound. Create an excel sheet or table identifying the overall goal of your site. Below is an example of a monthly goal for a website. This will help you and future employees learn to recognize improvements and mistakes.
If you excelled past your goal, challenge yourself for more. If you did not meet your goal, do not stress. Analyze the information, and see if the goal was set too high. Take a look at your website, and see where people left off or how long they stayed. Heat mapping programs can show where your customers click and how long the stay in that location. This tool is great for determining how to manipulate your website to get clicks throughout it.
Keeping track of where your visitors come from will also be important. HubSpot provides great tools on monitoring and measuring the success of these channels. Knowing where you get your visitors from will help you drive more content in that location and grow your business more. All the tools are available for marketing, you just put your best foot forward, and take the ride.
Remember for the best San Diego Web Design, trust Webbege.