B2B Website Design Guide

A complete guide for your next B2B Website Design Project

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Chapter Four:

Website Design

You are probably ready to create a new website or have been thinking about one, so let's design this bad boy! Before you run to your computers and crank out code, let’s take a step back. Gather your team, some paper, a pen and maybe a graphic designer to draw out your website! You know the old saying: “Measure twice. Cut once.” Well, it works with website building too. Design first. Redesign second. Code third.

If you have not yet, check out our previous Business Website Design blog's which should have given you an oppurtunity to Create A Buyer Persona, distinguish an Inbound Methodology strategy, and Plan Out Your SEO. I highly urge you do so before taking on this step!

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B2B Website Design

Going straight in the code may sound less daunting, and it does saves time. However, this can have an adverse effect when you decide to change things around after seeing it!

  • Start with the skeleton of the website, and build out.
  • Create a sitemap with details on what you want on the navigation bar.
  • Create drop down lists on each section with where you want each page to be. Below is a picture on what this can look like. It does not have to be pretty, but detail is important! 

 

B2B Website Design 

Once you finish the skeleton, grab your best artist and create some work! Make your website visually pleasing for your audience. In other words, it needs to look good! But, remember to make it suitable for the environment.

A professional body building website may not want to have the same web design as a medical doctor. Each website needs to reflect the public’s perception of the type of business. Focus on your audience, and make sure your website is easy to navigate.

Studies show that a person takes 15 seconds to skim the front page of your website before deciding to leave or not. That’s crucial! If you have multiple tabs and long drop down lists, people may not be pleased. Everyone wants simple and easy navigation, so spend some extra time on it. Here’s a before and after pic of a website we’ve done.

 

B2B Web Design

 

Your next step is finding a content management system (CMS), occasionally known as a WYSIWYG editor, that works for you. Choose wisely. Some things to look for include being easy to use and understand, requiring minimum or no coding for small tasks, easy form builders, drag and drop features, auto saving and backup, simple CTA and landing page creators, data collecting and the ability to set permissions for different users. My recommendation for these would be WordPress or HubSpot, here’s a comparison chart. Be sure to also check out our blog on Getting Started With Wordpress. 

 

B2B Website Design

 

Lastly, some parts of your website may not look exactly like your drawing. This part does require a little more advanced HTML and CSS knowledge. Some CMS systems may offer automated CSS coding as well. For example, Adobe Dreamweaver automatically creates CSS code through a feature known as Bootstrap components.

  

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Take your time, and test out all of your programming, small mistakes can cause the website to crash. Configure all the little details, and see how your website looks on multiple devices. Remember to properly format them for tablets and smartphones too. If not optimized for mobile users, your website will be flagged by Google. Google requires to have a mobile-friendly site. If not, crawlers will not go through, and you will lose a big portion of your SEO. If you found this and our previous blogs helpful, download the full B2B Website Design guide here! If you still have questions let us know and we will give you a free website review and go over a plan.

 

Remember for the best San Diego Web Design, trust Webbege. 

 

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One More!

The Buyers Persona:

How to research and create target audiences to attract visitors. 

Inbound Methodology: 

A Quick guide on setting up Marketing and the Buyers Journey for you B2B Website.

Brand Recognition:

Defining your company brand and setting up SEO to get your website going.

Chapter 4

Web Design:

Where does it all fit? How to start designing your B2B Website.

B2B Website Design

Wrapping It Up:

How to check analytics and keep your website updated.

Khalil joined in 2016 and brings a wealth of knowledge in marketing and all things Ramen. Khalil stays up to date on best practices in marketing to ensure everything he does is current and effective. He played rugby at UCSD as a hooker and takes that discipline, focus and teamwork from the field to his work.

Khalil Kanbar

B2B Website Design

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